The 4th ICBMSS (International Conference on Innovation in Global Business, Marketing, Social Sciences & Economics) will focus on the theme "Challenges of Data Privacy in the Digital Age." In this rapidly changing digital era, we not only enjoy the convenience brought by data technologies but also must confront the data privacy issues that arise from them. The conference aims to delve into these challenges, analyze their complexities, and seek common solutions.

This year we are hosting in one of the most popular city in Japan, OSAKA. A vibrant and dynamic city situated in the Kansai region of Japan, stands as a testament to the country's rich cultural heritage and economic prowess. Often referred to as the "Nation's Kitchen," Osaka has earned its culinary reputation with a diverse and delectable array of dishes that reflect the city's historical significance as a major merchant hub. As Japan's third-largest city by population, Osaka seamlessly blends modernity with tradition. Skyscrapers and bustling commercial districts coexist with ancient temples and historic landmarks, creating a fascinating juxtaposition that appeals to both locals and visitors alike. 

We will explore the balance between big data analysis and privacy rights, the impact of AI technological development on individual privacy, and the risks associated with third-party data sharing. Additionally, discussions will cover how to address the inconsistencies in regulations across different regions and best practices for risk assessment in the data processing process. Biometric identification technology, cyber attacks, and the influence of social media will be thoroughly examined during the conference.